About me

Hi, I'm Dal. I'm a Senior Product Manager currently working for ZAIZI as a consultant. I'm passionate about product and tech for good.

What I enjoy most about working in product

• Finding opportunities using data and qualitative research
• Learning by testing assumptions
• Validating a strategy through experimentation

My philosophy

• De-risking over validation mindset
• Being less wrong by making better decisions using data and reviewing them
• Setting goals and tracking how well we're performing against them
• Helping to build product thinking amongst colleagues, especially non product people

Key skills

Leading Product Discovery

I can lead your team to identify the potential opportunity for a product idea. Here are the key steps I use:

Research

• What are the pains, needs and desires of our key users
• The number of users who have the pain point.
• How do they solve the pain point now
• What current solutions are available and how well are existing products solving the problem
• Are users willing to pay for a solution

Market Size

• How big is the market and how can we address it? (TAM) Total Addressable Market
• How big is the realistic market for us to serve (Serviceable Addressable Market)

Digital Project Management

• Agile or Waterfall Project Management
• Helping to keep teams motivated
• Tracking velocity
• Removing blockers
• Managing budgets

Product Development

• Using prioritisation frameworks to set priorities
• Experienced with SCRUM and Kanban
• Managing the backlog and changing course when evidence or business priorities suggest it's right
• I can work with a full stack team to build out a new feature, product or optimise a current one

My characteristics

• Adaptable - especially when the problem is unknown, nobody knows where to begin, time constraints budget constraints
• Self starter - I can self initiate an idea and use tools such as design sprints, Lean Startup to learn cheaply
• Research - Finding data, qualitative, quantitative and drawing hypotheses from which to synthesise focus

My personal artefacts

• Project phases

What I'm learning more about

• The power of mental models to make better decisions
• The power of continuous customer discovery to help surface product opportunities
• The Zettelkasten note taking method to improve thinking by writing

Where I want to improve

• I believe in building product thinking among none product teams - product cannot exist in a silo and companies need the right ecosystems for people to do their best work. I'm learning more about organisational change and culture building at the moment.