How creativity works
I was reading about a good creativity system and read about one that goes like this:
Step 1 - Brainstorm so you recognise the bad ideas
Write out out all of your ideas first because doing so generates forward motion. Your initial ideas will be cliches your brain is over exposed to. You need to go through this so your:
Step 2- Recognise the bad ideas
Your mind begins to understand what elements caused the bad and then it intuitively avoids them.
And the good ideas begin to squeeze through. You begin matching elements from the good ideas to other ideas, which generate a kind of syntheses.
Step 3- Iterate through this little cycle
In tech, these good ideas might be in the form of hypotheses to test. In life this might be a business idea or if you like to write, this is the necessary process. Good ideas are a by-product of the process.
This reminds me of
Seth Godin's 'The practice - ship creative work