The single decisive reason (SDR)

The single decisive reason (SDR)
Photo by Javier Allegue Barros / Unsplash

According to Nassim Taleb, when you give yourself multiple justifications to do something, you're trying to convince yourself to do it.

That can be deciding to stay in a relationship or book that holiday or take a job offer. I'm sure you've been there.

When you have a myriad of reasons to do something, you think they build onto each other into something compelling. This is a trick of the mind. If the decision is obvious, it's strong.

You want to have obvious reasons to do something. If you don't you're exposing yourself to real risks.

  • In a product context - what's the core value proposition? Is there one?
  • In a relationship context - What single reason am I with this person.
  • With a job offer - what single reason is there to take the job?

Asking yourself for the Single Decisive Reason (SDR) is a simple yet powerful criteria by which to combat overthinking and reduce the chances of being tricked by the number of reasons to do something!